It is interesting to watch and see the reflections of our cultural and political times in these commercial advertisements during what is arguably the most popular American cultural event. Watch how different companies handle themselves, speaking to extremely relevant issues of women's rights, immigration, and race.
Here are our tops picks from the trending advertisements that were aired during the 2017 Super Bowl Sunday.
Audi #DriveProgress Big Game Commercial – “Daughter”
Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.*
This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone. #DriveProgress http://audi.us/DriveProgress
84 Lumber Super Bowl Commercial - The Journey Begins
The full, uncut 84 Lumber Super Bowl promotional film. See a mother and daughter’s symbolic migrant journey towards becoming legal American citizens. Contains content deemed too controversial for the original ad and banned from broadcast.